Terms and conditions
Prohibited Areas, OMD & Ads
Prohibited Areas(Rule 31) : No Advertisements or Outdoor Media Devices shall be allowed in the following areas :
-
In front or / inside the compound of / on the walls of any –
- Building of archaeological, architectural, aesthetically, historical or heritage importance;
- Places of worship or religious significance including Temple, Mosque, Church & Gurudwara etc.;
- Statues, minarets or pillars of heritage importance;
- Educational institutions;
- Traffic stations,
- In exceptional circumstances, the Municipal Authority in consultation with the relevant authority would consider applications on a case-by-case basis. For example – for tourist service/accommodation businesses, Outdoor Media Devices may be permitted as part of a regional tourist plan.
- The Municipal Authority have the power to add the specific area in Prohibited List of Area for Outdoor Media Device.
Advertisement License Fees & Charges(Rule 11)
As per the provision of Section 132,133 of Madhya Pradesh Municipal Corporation Act, 1956 and Section 129 of Madhya Pradesh Municipality Act, 1961, Municipal Authority have been empowered to impose Taxes and Fees. –
- The Advertisement License Fees including revenue share shall be payable by the Owner / Agency who has been permitted/awarded the contract in terms of the Schedule IV of these Rules in advance on a quarterly basis or as per provision of the contract decided by the Competent Authority.
- No new Advertisement shall be allowed to Display unless the Advertisement License Fees in advance as per condition of approval is deposited with the Competent Authority.
- In addition to the license fee, the registered entity shall deposit bank guarantee as a performance guarantee of an amount equivalent to the quarterly license fee payable to the Competent Authority or as per provision of the contract decided by the Competent Authority in advance valid for entire licence period.
- Any person dissatisfied with the order passed by the Competent Authority under these Rules may appeal to the “Appeal Committee” appointed by the Municipal Authority and decision of the committee shall be final provided that no appeal shall be valid unless the amount of the tax and / or fee payable has been deposited.
Registration / Processing Fees(Rule 33)
| Registration Fee | ||
|---|---|---|
| SN | Description | Amount (Rs) |
| 1 | Agency Registration | Rs 10,000/- |
| 2 | Private Property Owner | Rs 10,000/- |
| 3 | Self Advertiser | Rs 10,000/- |
| OMD Processing Fee | ||
| Typology | Description | Processing Fee Per OMD |
| A | OUTDOOR MEDIA DEVICES ON PUBLIC TRANSPORT SERVICES / STREET FURNITURE | Rs 100/- |
| B | Rs 100/- | |
| D | OUTDOOR MEDIA DEVICES ON COMMERCIAL ADVERTISING STRUCTURES ON PRIVATE LAND | Rs 1000/- |
| E | TEMPORARY EVENTS | Rs 100/- |
| F | LANDSCAPE OUTDOOR MEDIA DEVICES | Rs 100/- |
| G | SHOP SIGNAGE | Rs 100/- |
| H | INNOVATIVE ADVERTISING | Rs 100/- |
| I | CINEMA ADVERTISING – IN-CINEMA ON SCREEN ADVERTISING INCLUDING SLIDES AND ADVERTISEMENT FILMS (MOVING ADVERTISEMENTS) | Rs 1000/- Per Screen |
| J | INSIDE COMMERCIAL BUILDINGS | Rs 100/- |
License Fee Determination
License Fee Determination For Typology – A / C And F
1. Typology A; C & F will be developed preferably through Public Private Partnership (PPP) projects on the basis of advertisement master plan/zonal plan by the Municipal Authority. The selected agency shall be expected to bear the cost of making, running and managing of the device / structure. The agency shall pay to the Competent Authority an amount based on open tender process and as per the terms of agreements and conditions of the contract. This selection process shall be typically based on highest payment to the Competent Authority, with the safeguards that highest performance standards are set out in the concession/authorisation agreement as part of contractual obligations.
2. In specific cases, where the land belongs to Railway / Airport Authority of India / Government / Semi Government etc., the agency who is erecting the Outdoor Media Devices shall pay the applicable license fee as per Typology – D license fee determination.
License Fee Determination For Typology – B :
Public Transport Systems are essential for any city and it is the endeavour of the Competent Authority to actively promote the same. For these reasons a separate Public Transport System category is envisaged under these Rules, wherein certain concessions as well as ease of doing business have been provided to ensure that outdoor media on Public Transport Systems get appropriate occupancy leading to a more improved and sustainable Public Transport Systems.
For Typology – B – Public Transport System (Rolling Stock)
| SN | Description | Revenue Share With Competent Authority |
|---|---|---|
| 1 | Buses / Rolling Stocks Owned Or Operated By The Government Authority Or Municipal / Competent Authority | Exempted |
For Typology – B – Public Transport Vehicles (Private) (Rolling Stock)
| SN | Description | License Fee (Rs) |
|---|---|---|
| 1 | Private Buses | As Decided By The Municipal Authority. (Minimum Rs. 1000 Per Month Per Bus) |
| 2 | Radio Taxi, Cars & All Kinds of Rickshaw Solely Used For Advertisement | As Decided By The Municipal Authority. (Minimum Rs. 1000 Per Month Per Vehicle) |
| 3 | Auto Rickshaw, E-Rickshaw | As Decided By The Municipal Authority. (Minimum Rs. 250 Per Month Per Vehicle) |
| 4 | Manual Rickshaw, Hand Carts, Hawkers | As Decided By The Municipal Authority. (Exempt Maximum Permissible Size: 0.5 Sq Mt) |
License Fee Determination For Typology – D – For Outdoor Media Device On Private Land :
The Licence Fee shall be minimum of 4% of the value of the Collector Guideline Rate in or as decided by Municipal Authority above than the minimum 4% of the value of the Collector Guideline Rate.
License Fee Determination For Typology – E – For Temporary Events
| SN | Description | License Fee (Rs) |
|---|---|---|
| 1 | At Venue – Maximum Size of 5M X 3M | Rs. 5000 Per OMD / Per Instance Subject To A Maximum of 1 Month |
| 2 | Other Locations (Related to Event) – Maximum Size of 3M X 2M | Rs. 2500 Per OMD / Per Instance Subject To A Maximum of 1 Month |
License Fee Determination For Typology – G – For Shop Signages
| SN | Description | License Fee (Rs) |
|---|---|---|
| 1 | Maximum Height 3 Ft X The Width Of The Shop (Only For Self Advertisement) | Exempted |
| 2 | Beyond The Size Indicated In Point 1 Above | As Per The Typology D Licence Fee |
License Fee Determination For Typology – H – For Innovative Advertising
| SN | Description | License Fee (Rs) |
|---|---|---|
| 1 | Innovative Advertising | As Decided By The Municipal Authority. (Minimum Equal To Typology D Licence Fee) |
License Fee Determination For Typology – I – In Cinema On Screen Advertising
| SN | Description | License Fee (Rs) |
|---|---|---|
| 1 | Cinema Advertising | As Decided By The Municipal Authority. (Minimum Rs 5000 Per Month Per Screen) |
License Fee Determination For Typology – J – Inside Commercial Building Or Public Building
| SN | Description | License Fee (Rs) |
|---|---|---|
| 1 | Inside Commercial Building | 20% of The License Fee Applicable For Typology D |